This is London. Not in place, but by grace of essence. London, because it strives for harmony in difference: embracing the beauty found in each example of global culture. London because it’s compassionate heart is steeped in art, lost in music and devoted to incredible food. This is your London.
THIS, IS
THE LONDON PROJECT.
GRAZE
WELCOME TO LONDON ECLECTIC. IT’S THE FUSION OF FEASTS BORN OF DIFFERENT DISTRICTS.
The full buzzing palate of Camden’s street eats, refined by Mayfair’s polished flair, colliding plate-first with the thrilling modern cuisine of a Shoreditch kitchen. We deal in Thamesian tapas and dishes derived from a cosmopolitan cookbook of secret family recipes. Our food is curated and created by a team of young and talented world-class chefs, hungry to feed your fancy.
DRINK
THE LONDON PROJECT DRINKS CABINET IS A BAR STOCKED WITH WELL-TRAVELLED BOTTLES.
We’re interested in tipples and sips, shots and tots from all over the globe. We are unashamedly big on bold and vibrant flavours. The ‘that’ you haven’t tried before.
THE FOUNDATION
OUR MOST DELIBERATE AND DIRECT LINK TO A LEGACY OF CARE, IS FROM THE LONDON FOUNDATION TO ITS RECIPIENT PROJECTS.
A percentage of the profits of in-house water sales will go directly to the creation of wells in communities where their provision is literally a live saving excavation. In Bangladesh, India, the Philippines and countries throughout Africa. The commitment is made without expectation of fanfare or applause, simply to enable social change and create opportunity where previously there was none.
THE SOUL
THE LONDON PROJECT’S SOUL TRANSCENDS ITS WALLS. BUT YOU CAN CATCH GLIMPSES OF IT IN EACH ASPECT OF ITS CULTURE.
In the minute detail of the curated artworks or the wild epicurean fancy in each plate that leaves the kitchen. If you listen carefully, you can hear the hidden narratives in the playlists, spot themes within its themes.
It is a soul that is authentic, meaningful, deliberate, it yearns to leave the legacy of a better world. It is London in fashion, food, art, music, inclusivity and taste, it is London in all but place.
GIN GARDEN
THE GIN GARDEN IS THE MOST APPROPRIATE HABITAT FOR IMBIBING THE LONDON TONIC.
It also without question, hesitation or doubt, one of the most exquisite. There are perches of Gatsby-Esque glamour at the Art Deco bar. What fine company for exploring the seductive list of gin infusions.
CRAFT BEER
CRAFT BEERS ARE ANOTHER CRUCIAL INCLUSION TO THE LONDON PROJECT’S BEVERAGE RANGE.
Which is why we chose to collaborate with the Greenwich- based Meantime brewery. They’re a premium product with award winning pedigree. They were the first craft brewery in the UK and their beer is still 100 percent born and brewed in London. And with a shared uncompromising commitment to offering a quality customer experience and embodying the London spirit, they’re without a crumb of doubt, a perfect match.
QUEENIES
The coffee roastery machine on the ground floor is one of the most prominent and enduring physical presences within The London Project space. Her name, appropriately, is Queenie. Staunch, resilient and magnificent in form, the metallic monarch holds court from a protruding feudal platform. The brews served in her realm are fit for the royal audience, and importantly, are derived from ethical supply chains and family run farms.
GREENERY
There are sections of the London Project that are given over to nature. A wild and intermittent, enchanted English country garden. Areas filled with art inspired by nature, fairy tales and a dream of rural reclamation. It’s a vital daub of green in a futuristic urban expanse that’s hemmed by a horizon of endless desert. It’s a rendezvous point for, and an opportunity to connect with, kindred souls in evergreen corners made for carefree whispers.
TERRACE
Invigorating gardens and outdoor spaces.
ROOFTOP
Reinventing rooftops
ENTERTAINMENT
THE WHISKY ROOM
GIN DISTILLERY
The London Project Live will be the foremost global cultural media platform.
Cultivating a CREATIVE COMMUNITY in which like-minded individuals can come together to LEARN, SHARE & EXPERIENCE a truly DIVERSE cultural society.
Using our six cultural pillars of Fashion, Art, Entertainment, Sustainability, Health & Wellness, and Technology; we plan to provide an organic and innovative platform for artists, entertainers, and creatives to showcase their talents.
THE FUTURE
AFTER DUBAI, THERE IS AN IMMEDIATE FUTURE ALREADY MAPPED OUT.
Along with the sister brands, the plan for expansion is comprehensive and rapid. With a growing global footprint, it will be possible to expand the web of charity work and the empowerment of local producers.
